Web Analytics
Web Analytics
What You Get
Insights of User Experience:
You can get the full picture of how your website users starting their session, pages & contents they went through, time spent on individual pages & entire session, and the pages from they exit.
Measure media performance:
We provide comprehensive report on how different media are performing in terms of getting visitors and assisting conversions. With multi channel attribution system, we assign appropriate value per media not just last click attributes.
Experiment your ideas:
We can help you setting up A/B Testing experimentation with 2 different pages and the analytics solution will determine which one performs better after running sample tests on users.
Identify scope of improvement:
You can see which section/page/content of your website is under-performing like users not spending enough time and leaving the site thus can work on that to improve.
How We Deliver
Understanding your needs:
Web analytics offers a numerous range of services from basic analytics to goal flow creation and conversion, event tracking, cursor and scroll movement. Based on your needs we recommend the methodology of analytics and tools to be used for collecting, processing and analyzing data.
Determining KPIs:
Based on your information need we determine your major Key-Performance-Indicators such as number of sessions/users, time spent on site and sales/conversion/form-fill up. We also define how data would be collected, processed and measured.
Implementing System:
Once KPIs are set we implement the recommended web analytics solutions, do necessary configuration and develop seamless integration between the tools in the system in order to provide accurate, consistent and insightful data.
Monitoring and reporting:
After implementing the system, we perform constant monitoring to test data accuracy and consistency, schedule real time alerts and periodical reporting system and provide monthly analytical insights to be used for future action plan.
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