Social Analytics
Social Analytics
Social media aren’t just a place to reach your target audience but to build an engaging relationship with them through consistent presence, engaging contents and helpful interactions. With social analytics, we can help you understanding people’s perception and response towards your brand and your competing ones. This understanding can help you developing and improving your social media strategy for maximum brand exposure, engagement and bonding with customers.
What You Get
Powerful segmentation variables:
To fuel your marketing performance to the next level, social analytics offer advanced segmentation techniques like lookalike audience (people similar to your customers), remarketing to users who previously interacted with your page and much more.
Better Campaign results:
Based on historical information & advanced A/B testing, we can recommend you better campaign structure, targeting, scheduling and ad creative techniques that can deliver significantly better results.
Effective Posting schedule:
Social analytics can tell you which types of contents are performing well at what time among which group of audience, so you can optimize your posting schedule for maximum performance.
Improve Social Sentiments:
You can monitor user’s sentiment of your brand and products and can take immediate action at the moment of need in an effective manner before things get out of control.
How We Deliver
Understanding your needs:
We begin with understanding the nature of your business, number of social media platform you’re using, nature of your social interaction with fans and sort of information you want to obtain.
Determining KPIs:
Based on your information needs we determine major Key-Performance-Indicators such as amount of reach, frequency, impression, CTR and other Actions by users. The frequency and time frame of collecting data for each KPI are also needed to be set at this stage.
Implementing System:
Once KPIs are determined we set up and configure native social media analytics platform, link these platforms with your website and/or app and based on your needs add 3rd party analytical tools to provide more insightful, accurate and consistent information overtime.
Monitoring and reporting :
Once the solutions are implemented, we constantly monitor the outputs, schedule periodic reporting and real time alerts system and provide monthly performance insights which you can use for developing and optimizing your social strategy in future.
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