Competitor Analysis
Competitor Analysis
What You Get
Know Competitors’ strategy:
You can get insight of your competitors’ marketing strategy in terms of which digital channels they’re using to what extent, which group of customers they are targeting and comprehensive reporting of their promotional activities including time frame, extent and response on digital media.
Set Industry Benchmarks:
You can see side by side comparison of yours and your competitors’ marketing performance and can establish performance benchmark at overall industry and competing niche level.
Customer perception:
We determine customer perception towards a particular business in the industry by analyzing users’ web and social media behaviors and responses to promotional activities on a given time frame. These insights can be used for developing branding and promotional strategies.
Identify opportunities:
By analyzing competitors’ marketing activities and performances, we can provide you marketing opportunities missed/under-utilized by your competitors that you can capitalize in future.
How We Deliver
Understanding your needs:
We start with researching your industry, identifying your direct, indirect and potential competitors, marketing channels to be tracked for obtaining data and key information you want from the analysis.
Plan Information system:
Based on your information needs we determine the Key-Performance-Indicators you want to track, the time-frame and frequency of data collection and reporting and the relationship among data. Then we develop the system to collect and process data.
Setup & Monitoring:
Once the data collection and processing system has been developed, we implement the system across selected marketing channels and conduct periodical monitoring to test data accuracy, integrity and consistency.
Analyze and reporting:
At each reporting interval, we conduct both mechanical and human evaluation of data and turn them into powerful marketing insights suitable for developing competitive strategy.
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