Content Marketing

From attracting new customers to retain existing customers, content marketing plays a vital role in marketing communication. It aims at providing users with helpful material showing how your business/products fits into their lives and addresses their needs. We can help you planning, developing and distributing contents that your user finds valuable and can move up to the customer purchase and loyalty funnel.

What You Get

Improved brand reputation:

Content marketing helps you distributing valuable contents to your target audience different platforms with a regular schedule, resulting in improving your brand reputation.

Better Conversion rate:

Targeting different customers at different stages of customers journey with the right contents, content marketing speeds up the entire journey and decreasing dropping off in between; resulting in increased overall conversion rate.

Assisting marketing performance:

By developing an engaging relationship with potential customers, content marketing substantially boost several digital marketing performance metrics such as referral traffic, time spent on site, social media fans and content engagement rates.

Compound Returns:

By using an integrated approach in content development, cross-platform posting, storing and reusing; content marketing generates compound returns overtime.

How We Deliver

Understanding your needs:

We start the process understanding your business needs, current image of your brand, media you’re currently using and planning to use, what type of content you’re interested to market.

Defining user persona:

We create a number of profiles of your ideal customers whom you want to expose to content marketing based on their demographic, interest, psychographic and behavioral traits, their current buyer's journey, customer pain points and how contents can help them in their journey.

Developing contents:

After defining user persona, we develop core contents based your content strategy and do necessary retouching to make them suitable for each and every distribution media.

Distributing contents:

After developing and retouching contents, we initiate content distribution, carefully monitor their performance overtime and perform necessary optimization for maximum impact and effectiveness.

Content Marketing