Content Strategy
Content Strategy
If you want to get the best result out of your content marketing effort, you need a sound content strategy that addresses how to organize content planning, development and distribution for maximum impact in today’s multi channel marketing environment. The strategy also identifies how to assist your target audience in their buyer’s journey by providing helpful materials at their reach. We can develop a tailored content strategy suited to your marketing needs.
What You Get
Planning brand equity:
Content strategy identifies how to build your brand equity online by creating and distributing high valued helpful contents that can make your business an industry influencer.
Facilitating buyer journey:
By outlining what ways contents can help buyers in their journey and how to reach them with effective contents at the right time, content strategy helps buyers to move to the next step easily.
Identifying cross platform opportunities:
Content strategy aims at how to use different platforms to distribute contents to have maximum impact within a given budget, and also how to improve marketing performance metrics by leveraging available platforms.
Cost-effective Returns:
By taking long term view in planning, creating, distributing, storing and reusing contents across multiple media, content strategy generates cost-effective returns overtime.
How We Deliver
Understanding your needs:
We start the process understanding your business needs, current image of your brand, media you’re using and would like to use, current buyer’s journey and past performance of your contents.
Identifying target audience:
Based on your business requirement, we identify who is your target audience, how different contents can be helpful for them in their customer journey and using which media they can be reached effectively and efficiently.
Content development framework:
After identifying your target audience, we develop a framework of what contents to be produced, for which media, what would be the reach and frequency of contents distribution in a given period and the content production and distribution system.
Measurement & storing system:
With performance measurement and storing system, we plan how content performance would be measured, what are alternative options if they don't perform expectedly, how will they be stored and reused in future.
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