App Analytics

 
 

App Analytics

To make your app successful, you need engagement from your current users as well as look for new prospective users. App analytics can help you in both purpose. You can identify behavioral pattern of users and send segment-wise customized message to re-engage them, and use the behavioral traits of your most valuable users to attract new prospective users in your app acquisition campaigns. Also you can improve your app through feedback, user engagement report and app crash report

What You Get

Identify Behavioral Trends:

p analytics can help you identify behavioral trends and respond accordingly. You can know what’s the usage pattern of most active users to least active users, what trigger app open and close activity, which type of notifications are most effective in bringing them back.

Measure acquisition strategy:

You can measure how your app campaigns and media are performing in terms of app installation, usage statics and monetary value generation and adjust your acquisition strategy accordingly.

Customized Marketing:

You can segment your app users by demographic, technology and behavioral patterns and target each groups with customized marketing to drive instant and maximum results.

Identify improvement opportunities:

You can explore user experience statistics, performance issues and crash reports to identify which sectors of the app can be improved to deliver better user experience and more business goal achievement.

 
 

How We Deliver

Understanding your needs:

We study your app architecture, platform, goal flow and purpose to users and understand what sort of reporting you need.

Determining KPIs:

Based on your information needs, we determine what are the major Key-Performance-Indicators, how these KPIs can be collected, analyzed and reported.

Implementing System:

Once KPIs are set, we configure and implement the app analytics solutions and run tests to check it’s accuracy, capability and consistency.

Monitoring and reporting :

After implementing the analytics solution, we enable reporting system that generates real time updates for important alerts and periodical reports with comprehensive analytical insights.