Measurement strategy

“If you can't measure it, you can't improve it”- that's the importance of measurement strategy in improving performance. Measuring marketing performance regularly with an integrated approach is crucial in achieving marketing objectives. With this service we help you figuring out which aspects of performance are to be measured, how to be measured and how these data can be turned in insights for decision making.

What You Get

360° performance view:

You can get comprehensive analysis of your marketing activities and know their contribution in acquiring and retaining customers. This view can help you optimize your marketing to deliver best results.

Improved ROMI:

With appropriate marketing performance measurement system, you can find which channel-campaign-ad combination is performing best thus allocate your marketing budget accordingly and achieve better Return On Marketing Investment.

Understand buyer’s journey:

This system takes an integrated approach to uncover how buyers get exposed to different media and move to the next step of their journey. It also tells how different media play their role from building awareness to generating sales.

Insight for future strategy:

With systematic data collection, measurement and analysis, we can turn your performance data into powerful marketing insights for future marketing strategy.

How We Deliver

Understanding your needs:

To develop the appropriate measurement strategy, first we understand your current marketing practices, channels being used and the depth and extent of information you need.

Determining KPIs:

Depending on your need we determine the Key Performance Indicators you want to measure and how data for these KPIs can be collected, processed and analyzed. These KPIs can be sales, number of leads generated, number of store visits, estimated brand recall etc.

Planning measurement System:

Based on the KPIs, we plan the performance measurement system. At this stage, we work on developing a seamless connection between data sources and data collection and processing tools to ensure accuracy and consistency of data.

Setting Reporting policy:

Once the measurement system is planned, we provide implementation techniques of the system across your marketing channels and recommend the depth and frequency of reporting.

Measurement strategy