Architecture & UX strategy

Architecture
and UX Strategy

No matter how attractive and sophisticated your web assets (websites & apps) are, if they fail to deliver positive experience to the users they would have very insignificant value as marketing communication media. To avoid this costly mistake, your web assets must be planned keeping in mind it’s potential users and how to provide them consistent positive experience. With this solution you can know how to improve user experience and performance of your website and apps and achieve higher on-site conversion.

What You Get

Better User Experience:

To deliver the best possible experience to your users; we evaluate every aspect of your web asset, identify scope of improvements and perform necessary optimization on content presentation, navigation and architecture.

Improved Conversion:

With this service we aim to improve your desired conversion rate on your website. For that we select the ideal combination of web architecture and UX for your users and through rigorous testing, monitoring and optimization; we help your achieve the desired conversion rate.

Competitive Edge:

In today’s fiercely competitive online marketplace, if your site fails good experience it’ll loss most of the users to the competing sites. By delivering a satisfactory & consistent experience you can retain bulk of your users and also attract unsatisfied users of poor performing sites.

Higher SEO Ranking:

Search engines consider user experience metrics as the most important factors in search ranking algorithm so when your site gets more visitors spending more time on site, it’ll improve your search engine ranking.

How We Deliver

Setting objective:

To develop an effective Architecture and UX strategy, at first we set what actions you want to perform by your web users. Based on your business model, it can be purchase/ fill-up lead form/ Account sign-up/ page view/ time spent on site.

Defining User Personas:

To make architecture & UX suitable to your most ideal users, we define several user personas based on their technical knowledge, most used internet enabled devices, past web behavior and how using the web assets fits their buyer’s journey.

Determining architecture:

Based on your conversion goal and user persona, we determine the architecture and navigation system of your web asset in which users can have a smooth and consistent experience on any device and perform their desired action with ease.

Monitoring & Optimize:

After implementing the proposed architecture, we constantly monitor the web properties to identify further scopes of improvement. Once such issues are identified we perform optimization to improve both UX and web conversion rate.

Architectureand UX Strategy