World’s most popular social media offers comprehensive marketing solution to reach your prospects and customers at different stages of their buyer’s journey with tailored messages. Facebook’s built in creative formats also suitable for your different needs of information presentation, ranging from single image to album, video, carousel, canvas and many more. With tailored strategy, effective campaigns and generating insights, We can help you attracting and growing your customer/follower base on Facebook and getting desired results.
To connect with the right people for your business, Facebook offers three types of audience targeting (Core, Custom, Lookalike) using which you can achieve all types of marketing objectives starting from building awareness to generating sales.
Facebook has a wide range of built in creative formats that can help you present your message attractively and effectively.
Customers now prefer interacting with businesses at their brand/company page through messenger, comment, rating & reviews due to ease of use, public visibility and interactive nature. Proactive businesses can leverage this opportunity by understanding their customers, getting real time insights and serving them better.
Facebook marketing is highly measurable due to its comprehensive nature of measurement solution. With built in insights, pixel and offline conversion tracking, you can measure the impact of your Facebook marketing not only within Facebook, but also in your website, apps and even physical stores.
To plan Facebook marketing for your business, first we get clear understanding of what you want to achieve from Facebook in current time-frame and long run, who do you want to reach, what benefits you are offering to them, what actions you want them to perform and how would you measure the result of the campaign
Based on your objective, we determine Facebook campaign types, ad creative formats, identify target audience with core or available custom/lookalike segmentation variables, recommend optimum budget to attain your marketing goal and determine KPIs to measure campaign’s performance.
Our ad creative policy is to develop eye-catching ads that your targeted users easily understand, recognize their benefits and make desired response. Thus we conduct extensive research on target audience, develop several user personas and prepare ads using multiple formats based on their taste to generate maximum response.
After launching campaign we frequently monitor performance on every levels (individual ads, ad groups and entire campaign), and based on the insights perform required optimizations to obtain best possible result. At the end of each campaign, we provide in-depth reporting and recommendation for future Facebook marketing.